Welcome to Book Value – a monthly column of reviews and views on books, reading, and the value they bring to the craft of brand planning.

The work we do here builds on our discussion with Michelle Lee on the September 19, 2023 episode of APG Canada’s GrowOp. In How to use reading to power your planning, we talked about reading to help you become a T-shaped person and discussed Five Ds to Read For (Desire, Dots, Depth, Dimension, and Descent). Book Value goes a little deeper and explores the what and why of specific book recommendations.

Each month, we’ll summarize a book we value and give our perspective on how planners can use it. We’ll explore a range of titles new and old and across a variety of topics, with the central criteria for selection being: Is this a useful tool for planners?

Book Value is brought to you by The Courage Lab, in partnerships with APG Canada, Canada’s strategic planning community.